Radically Increase Your ROI With SmartBooth^TM

SmartBooth is a completely automated web-based lead generation service that automatically finds and reports to you with your key leads as registration builds and drives them to your booth. Now radically increase your return on investment from DMA07.

Better Leads. SmartBooth logs the interests of registered attendees as they search for companies and solutions using MyDMA07, the registrant web portal issued to every registrant by show management starting 6-8 weeks before the show. SmartBooth then compares this behavior to your Leads Profile and automatically finds and reports to you about your most highly qualified leads in the event community as registration builds.

More Of The Right Booth Visits. SmartBooth then automatically drives these key leads to your booth by leveraging its tight integration with MyDMA07. SmartBooth automatically sends your custom meeting invitation to the most highly qualified leads it finds for you in the registered attendee database each day. SmartBooth multiplies your brand exposure to buyers. The company and product information (and logo) that you enter into SmartBooth is displayed in search results on MyDMA07. When registrants click to add you to their online Event Plan, the portal literally draws them a map of how to reach your booth.

Measured ROI. Pre-show, SmartBooth tells you how many registered attendees meet your specific criteria, how many have viewed your products and company information, and how many plan to visit your booth — predicting how you will do at the show. Post-show, SmartBooth analyzes the leads you received, tells you how well they fit your targeted criteria and identifies the leads that you missed and can acquire after the event.

Questions?
Call Steve Greenspan at 410-402-1081. Or, send an e-mail to Steve.greenspan@bdmetrics.com. Or, visit www.smartbooth.net and www.smartbooth.net/howitworks.